P003 → Nah!
[Project Nah]
a celebration of women's self-love and self-expression. Through captivating portraits turned graphics,
this project empowers women to embrace their uniqueness and amplify their voices.
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Branding Identity
The project's name, 'Nah,' holds special meaning as it phonetically represents the Korean word '나' which translates to 'me' or 'myself.'
By creating a logo with a heart encircling 'Nah,' I aimed to visually communicate the profound message of self-love. The heart, a universal symbol of affection, compassion, and love, encircling the project's name reflects the idea that the path to self-acceptance is rooted in genuine love and appreciation for oneself.
At the heart of Project Nah lies the concept of amplifying the voices of women who cherish their individuality. I embarked on a journey to capture their essence by photographing their portraits and transforming these images into captivating graphics that resonate with their personalities. Each visual composition is carefully tailored to match the woman's character, allowing her inner strength and uniqueness to shine through.